Sales Consultant

Join Our Team

At Sarnia Ford Lincoln, we're committed to delivering an exceptional customer experience from the moment a guest arrives on our lot. Behind every great customer experience is a well-organized dealership and a team that works together.

Sarnia Ford Lincoln is seeking a motivated, customer-focused Sales Consultant to join our team. The successful candidate will be responsible for assisting customers throughout the vehicle purchasing process, building long-term client relationships, and delivering an exceptional dealership experience. This role requires strong communication skills, a passion for automobiles, and a commitment to achieving sales goals while maintaining the highest standards of customer service.

What you'll do day-to-day

• Welcome and engage customers in a professional and friendly manner.
• Identify customer needs and recommend appropriate Ford and Lincoln vehicles, products, and services.
• Conduct vehicle presentations, demonstrations, and test drives.
• Explain vehicle features, benefits, financing options, warranties, and protection plans.
• Develop and maintain a strong customer pipeline through prospecting, referrals, networking, and follow-up activities.
• Maintain regular communication with prospective and existing customers to build long-term relationships and encourage repeat business.
• Utilize dealership CRM systems to manage customer information, sales activities, and follow-up schedules.
• Achieve individual sales targets and contribute to overall dealership sales objectives.
• Stay informed about current vehicle inventory, product knowledge, industry trends, and competitor offerings.
• Collaborate with the finance, service, and management teams to ensure a seamless customer experience.
• Assist in dealership marketing events, community outreach initiatives, and promotional activities.
• Complete all required sales documentation accurately and in compliance with dealership policies and regulations.

What we're looking for

• High school diploma or equivalent.
• Valid Ontario driver's license.
• Excellent communication, interpersonal, and customer service skills.
• Strong sales aptitude and ability to build rapport with customers.
• Proficiency with computer systems and CRM software.
• Ability to work flexible hours, including evenings and weekends.
• Previous automotive sales experience.
• Experience in retail sales, customer service, or related industries.
• Knowledge of Ford and Lincoln vehicle products and services.
• OMVIC certification or willingness to obtain certification.

 What We Offer

• Compensation: $70,000 - $120,000 per year, based on experience.
• Health and dental benefits for eligible full-time employees.
• Ongoing training and career advancement opportunities throughout Progressive Auto Group.
• A supportive, team-oriented workplace where hard work, initiative, and reliability are recognized and rewarded.

Why Join Progressive Auto Group?

Progressive Auto Group is a growing, family-owned organization committed to investing in our people. Whether you're starting your automotive career or looking to build a long-term career with a respected dealership group, you'll find opportunities to learn, grow, and advance.

Many of our team members have progressed into careers in automotive sales, service, and leadership. If you're looking for a place where your effort is recognized and your career can grow, we'd love to hear from you.

Sarnia Ford Lincoln is an equal opportunity employer committed to diversity and inclusion. We consider all applicants regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, and Indigenous status. We are committed to providing accessible employment practices that are in compliance with applicable legislation. If you require accommodation during any stage of the recruitment process, please let us know.