Business Development Centre Manager

BMW Sarnia is seeking a driven, forward-thinking BDC Manager to lead and elevate our Business Development Centre.

As part of Progressive Auto Group, BMW Sarnia is committed to delivering a premium, hospitality-driven customer experience that reflects the strength of the BMW brand. This is a leadership opportunity for someone who thrives in a structured, performance-focused environment and is excited to build, refine, and scale a high-performing department.

If you value accountability, innovation, and delivering exceptional client experiences, we want to meet you.

Position Summary

The BDC Manager oversees all inbound and outbound customer communication across digital and phone channels. This role leads a team of BDC Advisors, manages CRM performance, integrates modern tools and AI-driven automation, and ensures every client interaction reflects a luxury-level, customer-first experience.

This role is both strategic and hands-on — ideal for a leader energized by performance metrics, team development, and continuous improvement.

Key Responsibilities

Leadership & Team Development

• Recruit, train, coach, and manage a team of BDC Advisors

• Establish KPIs, daily activity standards, and clear performance expectations

• Conduct consistent coaching and performance reviews

• Foster a culture of professionalism, accountability, and hospitality

Lead Management & Client Experience

• Oversee all inbound web leads, digital inquiries, and phone communication

• Drive appointment setting for both Sales and Service departments

• Ensure rapid response times and disciplined follow-up processes

• Monitor show rates, conversion ratios, and revenue impact

• Deliver a seamless, premium-level customer journey

AI & Technology Integration

• Implement AI tools to improve engagement and efficiency

• Optimize CRM workflows, automation, and reporting systems

• Leverage data insights to enhance lead handling performance

Outbound Strategy & Campaign Execution

• Develop campaigns aligned with sales and service initiatives

• Reactivate dormant database opportunities

• Track campaign performance and adjust strategy accordingly

CRM & Process Development

• Maintain accurate lead tracking and data integrity

• Build scalable systems and standard operating procedures

• Collaborate closely with Sales and Service leadership

• Continuously refine processes to maximize results

Qualifications

• Previous automotive BDC or sales management experience preferred

• Experience in a luxury or premium environment is an asset

• Strong leadership and team development skills

• Exceptional communication and organizational abilities

• Proficiency with CRM systems and digital communication tools

• Experience utilizing AI or automation tools is an asset

• Commitment to delivering a premium, hospitality-driven experience

Compensation & Benefits

• $45,000 – $60,000 total compensation including Performance-based incentives.

• Health and dental benefits

• Ongoing leadership development

• Opportunity to build and lead a growing department

BMW Sarnia is committed to building a high-performance team that delivers an exceptional client experience.

If you are ready to lead with vision and elevate results within a premium brand environment, we invite you to apply.